Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills sufficient to document marketing activities and strategies

communication and negotiation skills to seek and use feedback to improve current practice

Required knowledge

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

International Commercial Terms INCOTERMS

trade modernisation legislation Customs Legislation Amendment and Repeal Act Import Processing Charges Act Customs Depot Licensing Charges Amendment Act

Trade Practices Act

Warsaw Convention

World Trade Organization determinations

organisational client relationship strategy

marketing concepts principles and strategies

evaluation and monitoring principles and strategies

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

implementing culturally appropriate marketing and promotional activities

monitoring market performance

identifying and making improvements to marketing activities and strategies

knowledge of relevant Australian international and local legislation

Context of and specific resources for assessment

Assessment must ensure

access to relevant workplace documents

access to customer feedback

access to an actual workplace or simulated environment

access to office equipment and resources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of documentation for selected marketing activities

analysis of responses to case studies and scenarios

observation of marketing presentations on goods and services

oral or written questioning to assess knowledge of evaluation and monitoring principles and strategies

assessment of analysis of changes in market phenomena for new business opportunities

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

international business units

other marketing units

Clarification may be sought from:

Marketing activities may include:

Assistance may be sought from:

Approval may be obtained from:

Persons may include:

Legal and ethical requirements and cultural considerations may include:

Safety requirements may include:

Processes may include:

Opportunities for change and improvement may include: